The right of publicity is the right of an individual to control the use of their name, image or likeness and how it is commercialized. Many states extend the right to control the use of one’s name and likeness to last beyond the individual’s life, making it an asset that must be dealt with at death. It can be a very significant asset for musicians, entertainers, athletes, authors and others whose livelihood depends in part on commercialization of their name and likeness.

Discussion Highlights

• Identify effective strategies for planning with the right of publicity, ensuring that this asset is properly managed and protected in estate planning.
• Gain a clear understanding of what the right of publicity entails and its significance for individuals whose livelihoods depend on the commercialization of their name, image or likeness.
• Explore the state laws that govern the right of publicity, including how these laws extend beyond an individual’s life and the implications for estate planning.
• Learn about the methods used to value the right of publicity.

Thomas W. Abendroth, Partner, ArentFox Schiff LLP

Stephen W. Murphy, Partner, McGuireWoods LLP

Continuing Education Credits:

Live and Recording—CTFA 2.00, CISP 2.00, CRSP 2.00 credits
Approved for 1.5 ME CLE

To register, please email amelia.dow@portlandtrust.com